Coffee Shop Journal

Not to overwork a subject, but I’ve been sitting here at home in South Florida thinking about Blue Joe Coffee in Lake Oswego, Oregon. And apparently I’m not the only one: the Blue Joe post on Coffee Shop Journal has been the most popular post I’ve written, by quite a bit. I find this intriguing, as I have written about a lot of different coffee houses. None of them come so high in the search engines. So what’s the deal? I have three theories.

1. Portland, Oregon is a city addicted to its high-quality coffee. They are just close enough to Seattle to have contributed to that alternative coffee-house vibe.
2. The weather in Oregon is often rainy (I know that’s an understatement!), and coffee houses seem cozy and warm. We noticed so many families and groups getting together in the Oregon Starbucks’ and at Blue Joe’s in particular. Blue Joe’s understood this trend and had lots of amazing seating available.
3. Blue Joe has roasted its coffees for several years, so they have a devoted following. In addition, they planned carefully for this retail location. It is located in a quaint part of town, but there is plenty of convenient parking. They have presented a viable concept that feels familiar and totally different at the same time.

In doing a little coffee-oriented research, I discovered that you can order Blue Joe’s estate coffees online. So for all of  you who find this post and are frustrated that you can’t sit in the cozy shop that John and A.J. have built…click away and throw a tasting party at home!