Seth Godin on what Christians need to do

Catalyst 2008 impacted my life in so many ways, large and small. The lineup of speakers was designed to lead us through thought processes that we may never encounter otherwise. One of the speakers we heard was Seth Godin, one of the world’s most amazing marketers and business minds. Seth is not a Christian, but he sure understands faith. Listen to what he wrote in his book, “Tribes,” which is on my list of highly recommended reads for the fall.

Not too far from us, a few blocks away, there are kids without enough to eat and without parents who care. A little farther away, hours by plane, are people unabe to reach their goals because they live in a community that just doesn’t have the infrastructure to support them. A bit farther away are people being brutally persecuted by their governments. And the world is filled with people who can’t go to high school, never mind college, and who certainly can’t spend their time focused on whether or not they get a good parking space at work.

And so the obligation: don’t settle.

To have all these advantages, all this momentum, all these opportunities and then settle for mediocre and then defend the status quo and then worry about corporate politics — what a waste.

Flynn Berry wrote that you should never use the word “opportunity.” It’s not an opportunity, it’s an obligation.

I don’t think we have any choices. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any rights to believe is possible.

Something in this short passage really speaks to me. We can’t talk about the grand things that need to be done when next door or across the street there are kids whose parents don’t care. At every level of society, and in every nation on earth, there are people who are waiting for us to act. And as Seth challenges in the last paragraph, the goal is to act better, raise the bar higher, and get to these people quicker.

Start with the kids next door.

By Marla Saunders

I am passionately devoted to living my life in the places God has given me. Over the years those places have changed: from homeschooler to businesswoman, from consumer to storyteller. These days I'm focusing on building a new business and figuring out what it means to do everything with integrity and informed by faith.