I’ve spent a good chunk of my life telling stories in one form or another. What time I didn’t spend telling stories was spent reading them. I could consume good books at a rate that would have bankrupted my parents if I didn’t know where the library was! David likes the story of my 8 year old self declaring I was going to read the entire children’s library in my town of Belmont. I smile now, but I’m also proud of the fact I made it through the A’s and had made headway into the B’s before I realized I’d bitten off more than I could choose. Go ahead, ask me about Aardvarks, Ants, or the Appalachian Mountains.
These days I’m spending my days weaving different kinds of stories. We started a company recently called Visual Creatives, and it’s based on using “story” to communicate better, clarify what it is we are trying to say. It turns out story writing is sometimes called “branding” in the adult world. Who knew.
Stories have a lot of value, too. Jesus was a pro at knowing what kinds of stories would tug on heartstrings, or perhaps reveal a flawed and decaying heart. He knew how to hone his message down into a few simple words that pierced to the soul. Above all, Jesus always knew who his audience was, and who he was talking to.
That’s what we are doing for the Visual Creatives clients. We’re helping them see themselves clearly so that the stories they tell (their brand) are authentic and honest and have a purpose.
When I was a little girl reading those books in the back of the library, I didn’t realize I was setting the course of my life through high school, college, homeschooling and beyond. I didn’t realize that I was steeping myself in the dreams and forms I would need for my life. I did know, however, that I loved a good story.
I still do.